World Cycling Revival is a new cycling festival with a vintage theme.
They required a new design of their brand. Their original logo used a common free font so my first suggestion was creating their own bespoke font to help them stand out.
This project gave me a chance to work on the lessons learnt in my hand lettering courses, drawing by hand then scanning and refining in illustrator. We were all very pleased with the result – a clean art deco inspired font which completely captured the spirit of the festival.
Love our brand, so pleased to have commissioned the bespoke font – it looks lovely at all sizes – particularly the letter ‘R’.