Project Details

Brand design for Life Practice UK.

Website design, which is being built by Soulbat.

Life Practice is based in Hertfordshire, and offers NLP, Hypnotherapy, Counselling, and Hypnosis. (Neuro Linguistic Programming and Cognitive Behavioural Therapy).

Process

The client wanted an identity that conveyed the notion of personal growth, so one of my initial ideas was based around a leaf, the other design presented is very simple, circles of varying sizes connect and suggest Hypnotherapy and Neuro Linguistic Programming. The client went for the latter option, which also features an adapted font.